Want a Black Friday discount code on Shopify that's easy to share and easy to control? With Discount Plus you can create a code like BLACKFRIDAY, choose what it takes off, cap how many times it's used, and set it to run only during your sale.
Codes are perfect for BFCM emails, texts, and social posts, because you can see exactly how many people used them. This guide walks you through a Standard Discount code from start to finish.
Before you start
Discount Plus installed on your Shopify store
Working on a development or staging store? Discount Plus is free on development and staging stores. See How to Get the Free Staging & Dev Plan for Checkout Plus and Discount Plus.
Your offer written out, like "20% off everything with code BLACKFRIDAY"
Your sale dates, so the code turns on and off on time
Step 1: Create a Standard Discount
In Shopify admin, open Apps → Discount Plus.
Under Discount Types, select Create on Product Discounts.
In the Create Product Discounts dialog, select Create next to Standard Discount.
Step 2: Set up your Black Friday discount code
Under Step 1: Basic Information, pick the Discount code tab.
Enter a Discount Title. It's for internal reference, and if you leave it blank, the discount code is used as the title.
Enter your Discount Code, like
BLACKFRIDAY. Customers must enter this code at checkout. Want something unique? Select Generate random code.Need lots of codes, like one per influencer? Check Generate multiple discount codes to create multiple separate discounts with different codes at once.
The screenshot shows a sample code. Use whatever code fits your sale.
Step 3: Choose what the code takes off
Pick a Discount type, like Percentage off products.
Enter the Percentage off.
Optional: under Discount Limits, set a Maximum discount amount or a Maximum number of products this discount applies to.
Under Product Selection, keep Apply to all products for a store wide sale, or narrow it down.
Step 4: Decide who can use it and how often
Under Customer eligibility, choose All customers, Specific customers, or Customer segments. Limiting it means the customer must be signed in.
Under Usage Limits, set Maximum total uses to cap how many times the code can be used across all customers. Leave it blank for unlimited.
Want a one per customer rule? Check Enable customer usage limits. See our usage limits guide for the details.
Step 5: Set your sale dates and stacking
Next to Active dates, select Show and set when the code starts and ends, so it switches on for Black Friday and off after Cyber Monday.
Under Discount Combinations, choose whether the code can be combined with product, order, or shipping discounts.
If more than one discount could apply, use Discount application strategy (like Apply this discount first) to pick how this one is applied.
Check the Discount Summary to make sure everything looks right.
[Screenshot: Active dates expanded, showing the start and end date and time fields]
Step 6: Save and test your code
Select Save in the Unsaved changes bar.
Add a product to your cart, go to checkout, and enter your code in Discount code or gift card.
Check that the discount shows up and that it stacks (or doesn't) the way you set it.
Try it on mobile and desktop.
[Screenshot: Checkout with the Black Friday code applied]
Can I make a different code for each channel?
Yes. Check Generate multiple discount codes to create multiple separate discounts with different codes at once. It's a nice way to see which email, text, or partner drove the most orders.
Can the code turn on by itself on Black Friday?
Yes. Set the start and end under Active dates and the code only works during that window.
Tips
Keep the code short and easy to type, like
BLACKFRIDAYorBFCM.Create and test your code a couple of weeks before Black Friday, then let Active dates switch it on.
Use Maximum total uses if you want a "first come, first served" offer.
Running other discount apps? See Can I Use Discount Plus with Other Discount Apps?.
Troubleshooting
The code doesn't work at checkout: check that today is within the Active dates, the code is typed exactly right, and Maximum total uses hasn't been reached.
Some customers can't use it: check Customer eligibility. If it's limited, the customer has to be signed in.
It won't stack with another discount: review Discount Combinations and Discount application strategy on both discounts.
Need help? Message us from the app (click Contact us under Discount Types) and tell us what Black Friday offer you're setting up.
Ready to try it? Install Discount Plus from the Shopify App Store.